UMP AUCTIONS' Privacy Policy: Processing Personal Data on Our Online Marketplace

At UMP AUCTIONS, we process personal data from users who visit and use our online marketplace. In this Privacy Policy, we aim to provide you with a comprehensive understanding of what data we process, why we process it, and your rights.

Before we dive in, let's define some terms. You can find more information about the capitalized terms we use in our Terms of Use.

1. The Information We Collect and Process

When you use our online marketplace, we'll ask you for the following information:

Creating an Account. If you want to use our platform, we require you to create an account. During this process, we'll ask you to provide your email address and a secure password. You can also use your Facebook account to create a UMP Account. Creating Your UMP Profile. Once you've created an account, we'll ask for additional information before you can take advantage of all the features of our online marketplace. This includes your full name, email address, telephone number, and address. We may also ask for your date of birth, bank account number, PAN, and, if applicable, the GSTIN number. We need this information to contact you, ensure that lots can be shipped to you or picked up at your address, and ensure that you can receive payments or refunds. Customer Support. If you contact our Customer Support team or they contact you, we'll collect information about the reason for the interaction. We'll also collect any information you provide to us over the phone or via email. This includes any communication we have with other users about you or the lots you've offered or bought. If you communicate with other users through our online marketplace, we may review, scan, or analyze your messages for fraud prevention, risk assessment, investigation, or support purposes. Identity Verification. If you're looking to sell on UMP, we might ask for a scan or photo of your valid proof of identification (government-issued photo ID). This is why we ask for proof of identification, which clearly shows at least your full name, date of birth, and ID (document) number. Feedback. We love feedback! We might ask you to provide us with feedback through an email or online survey. In these cases, we'll only process personal data (such as your email address or user ID) for our internal analytics, which help to enhance our services.

We also collect the following information automatically when you use our online marketplace:

Clicks and Likes. We collect data on your interests, characteristics, location, and which lots you like. We use this information to personalize your experience on our online marketplace. Based on your browsing behavior, we might send you emails about promotions or items we think you'll be interested in. You can unsubscribe from these emails at any time, either through your account settings or via the unsubscribe link in the email.

Browser Information. When you use UMP, we automatically collect certain information sent by your internet browser, even if you haven't created an account or aren't logged in. This information includes details about how you've used the platform, your IP address, access times, hardware and software information, and information about the device you used.

Transactional Information. We keep records of transaction and payment data. This may be more detailed than the concise overview you see in your Account.

Cookies. We also use cookies (small text files your computer sends each time you visit our online marketplace) or similar tracking methods, such as mobile advertising ID numbers on our (mobile) website and app. We use these tracking methods to give you a better UMP experience. For instance, they help us recognize your device, store your language preferences, and keep you signed in so you don't need to keep signing in every time you use UMP. Why We Collect Your Information on UMP

Our online marketplace collects personal data for the following reasons:

To Provide a Smooth User Experience We want to ensure that you have access to all of our online features. Your data is used to guarantee that our display is compatible with your device and internet browser. If you have any questions or issues with your account or transactions, we are here to help. We will contact you via email, phone, text messages, or push notifications.

To Personalize Our Advertising and Marketing Our aim is to provide an enjoyable experience for all our users. As such, we value your opinions and feedback about our services. We process your data to provide suggestions such as interesting lots and targeted ads on other websites, and to inform you of additional services, events, promotions, or benefits. We will contact you via email, telephone, or SMS (or any other direct messaging platform) to ask for your feedback. We use anonymous statistical information to better understand our users, perform market analysis, improve our marketing and transactional emails, and optimize navigation on our online marketplace. To personalize our content across your devices, we use cross-device tracking from third-party service providers (such as Google) to track your behavior across different devices that are linked using a unique User ID.

To Ensure a Secure and Trusted Platform Our priority is to maintain a safe and trusted environment for our buyers and sellers. We might have to process and store your data to comply with legal obligations and keep our users safe. We process personal data to prevent, trace, and counter fraud or any other unlawful or non-compliant use of our online marketplace. We register, mediate, and resolve possible disputes or irregularities, comply with our legal obligations, enforce our terms of use and other policies, and use prediction models to determine whether we need to ask certain users for a form of payment security or obstruct their bid or payment.

Here are Your Options for Managing Your Personal Information with Us:

Personal Data Usage Our handling of your personal data is subject to your preferences.

Chat Function During the Online Auction, you can communicate with the Seller of a Lot via our chat function, subject to certain conditions. If you use this feature, you will receive an email for each response. You can opt-out of these notifications via your email and notification settings. If you are a Seller, you can adjust your account settings to opt-out of messages from potential Buyers.

Marketing Emails You can opt-out of our marketing emails by clicking the unsubscribe link in any of our marketing emails or adjusting your email and notification settings. If you need assistance, please contact us.

Personalized Advertisements We personalize our advertisements to match your interests. However, you can disable your marketing cookies if you prefer not to see personalized banners or ads on third-party websites. Please refer to our Cookie Policy for instructions on how to do this. Please note that while you will continue to receive ads from us, they will no longer be tailored to your preferences. Sharing Information with Third Parties and How We Secure Your Data

To fully utilize our platform services, it may be necessary for us to share some of your information with other users. For example, if you buy or sell items, we may share your name, address, email, and phone number with the other user to facilitate the transaction. We may also share your information with other users if it's necessary for them to view a lot before entering into a contract of sale. If a dispute arises between you and another user, we may provide the necessary information to help resolve the issue. However, we take your privacy seriously and only share information as necessary to carry out transactions or resolve issues.

We may also share your data with third-party service providers who help us with payment processing, advertising, customer support, sales, and more. These providers have a legal obligation to keep your information confidential and only use it for the specific purpose of providing services to us.

To ensure secure payment, we use third-party payment service providers to process payments. For these purposes, we share information including your name, bank account number, PAN, date of birth, and GSTIN number.

We may also share your data with third-party servers outside of India, but only if we have a legal basis for doing so and your data is protected according to applicable law. We take appropriate security measures and use standard agreements approved by relevant authorities to ensure your data is safe.

In cases where we are legally required or obliged to do so, we may disclose your information to third parties. We take the security of your data seriously and have implemented security procedures and technical restrictions to prevent unauthorized access, destruction, or alteration of your data. We highly recommend you choose a strong password and keep your login details secret to further protect your data. We retain your information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, in accordance with our legal obligations.

How to access, control, and adjust your personal data

You can adjust the information associated with your Account using your Account settings.

If you’d like to know what information we have about you, you can ask us to send you an overview of your personal data. You can also ask us to erase your personal data. You can do this by sending an email to info@unitedmachinery.in Please clarify in the subject line whether you’re asking for access to the data or deletion of the data. This makes it easier for us to help you as soon as possible. Keep in mind, we might ask for additional information to verify your identity, such as a copy of your ID card, before we can start working on your request. Furthermore, in certain cases, you may object to or ask us to restrict certain processing. If you’ve asked us to erase your personal information: We may refuse to remove your information if you still have to fulfil certain obligations towards us or another User (for instance, if you still have to deliver a Lot or if you have to pay your outstanding commission invoice). We may retain some of your personal information if it’s necessary for our legitimate interests, such as for fraud detection and prevention. For example, if you delete your Account and we have good reason to believe you have not acted in accordance with our Terms of Use, we may retain certain information from that Account to prevent you from opening another Account in the future.

The User Material you’ve uploaded on our Online Marketplace (including artists’ names) will continue to be publicly visible on our Online Marketplace.

Privacy violations If you think we’ve infringed on your privacy rights, please notify us by sending an email to info@unitedmachinery.in We’ll investigate as soon as possible after receiving your email. You can also lodge a complaint at the relevant national supervisory authority.

9. Changes to our Privacy Policy We are entitled to update or supplement this Privacy Policy at any time. If we do so, we’ll post the updated version on our Online Marketplace. Therefore, you’ll find the most up-to-date version of our Privacy Policy on our Online Marketplace. We’ll let you know via email if an update significantly affects how you use our Online Marketplace. If you have questions about this Privacy Policy, you can contact us at any time:

M/s UMP Infra Services India Pvt. Ltd. Address: 307, Pearl Best Height 1, Netaji Subhash Place, Pitampura, New Delhi 110034 Email Id : info@unitedmachinery.in Contact : +91-9811191402